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Bachelor of Sport Management

Program overview

Whether you’re an elite athlete, a casual competitor, or a keen spectator, you can turn your love of sport into a dream career with Bond’s sport-focussed degrees. This is the perfect chance to position yourself for a role at the 2032 Brisbane Olympic Games!

A Bachelor of Sport Management combines the core business fundamentals of management, marketing, negotiation, and human resources, with sports-specific skills in event management, sponsorship, public relations, governance, and sport law.

Studying Sport Management at Bond Business School is a dynamic, hands-on experience, working in small, personalised classes with teachers who know the business of sport from the inside. They don’t like being confined to the classroom any more than you do and will have you working on events, with local and national sport organisations, with high performance athletes and professional sporting teams.

You will get the best of both worlds as a Bond Business School student, with access to the Centre for Data Analytics, the Bond Business Mentoring Program and Transformer.

With Bond’s accelerated three-semesters-per-year timetable, you can complete the Bachelor of Sport Management in just 2 years (6 semesters).

Program code: BN-10033

CRICOS code: 096558A

Program overview

Whether you’re an elite athlete, a casual competitor, or a keen spectator, you can turn your love of sport into a dream career with Bond’s sport-focussed degrees. This is the perfect chance to position yourself for a role at the 2032 Brisbane Olympic Games!

A Bachelor of Sport Management combines the core business fundamentals of management, marketing, negotiation, and human resources, with sports-specific skills in event management, sponsorship, public relations, governance, and sport law.

Studying Sport Management at Bond Business School is a dynamic, hands-on experience, working in small, personalised classes with teachers who know the business of sport from the inside. They don’t like being confined to the classroom any more than you do and will have you working on events, with local and national sport organisations, with high performance athletes and professional sporting teams.

You will get the best of both worlds as a Bond Business School student, with access to the Centre for Data Analytics, the Bond Business Mentoring Program and Transformer.

With Bond’s accelerated three-semesters-per-year timetable, you can complete the Bachelor of Sport Management in just 2 years (6 semesters).

Program code: BN-10033

CRICOS code: 096558A

Meet Rachael Tilly | Bond University student. Bond Elite Athlete.

About this program

Bond University’s Bachelor of Sport Management is designed and delivered by leading experts in sport, law, business, and public relations. You will be equipped with a strong foundation in contemporary business skills in addition to unique areas of sport-specific practices. Your subjects will focus on areas that include managing high-performance sport, sport governance, business strategies, sport law, event management, marketing, negotiation, finance, risk management, sport public relations, and organisational leadership.  The program is designed to enable students to forge careers in numerous areas of the sport industry such as community and professional sport organisations, sport governance, event management, sport marketing and sponsorship, and high-performance sport environments. The program places a strong emphasis on practical experience through internships and work-integrated learning.

What you'll be studying

  • Year 1

    Your first-year studies will include Bond’s unique core subjects that ensure every student develops leadership skills in critical thinking, collaboration, communication, and integrity. You will also complete the introductory level sport management subjects covering sport governance, sport communication, sport development and sports law.   You are encouraged to consider your career ambitions early on in your degree so you can maximise the opportunity to pursue a minor in this program which will replace your general electives.

Program features

  • Standout facilities

    Unrivalled access to an array state-of-the-art learning resources including the Bond FinTech Hub, Commercialisation Centre, Centre for Actuarial and Financial Big Data Analytics, and Transformer.

  • Build a network

    During your semester, you will have the opportunity to build and grow your personal and professional network with access to both high-profile Australian and international business leaders through various industry networking events, guest presenters and work experience opportunities with a variety of sport organisations.

  • Learning beyond campus

    Develop practical know-how, make industry contacts and network with potential employers thanks to our strong emphasis on practical experience. We encourage every sport management student to undertake extracurricular voluntary work at events, sporting facilities and with community sporting clubs. 
    Students are encouraged to undertake an internship towards the end of their degree in order to gain work experience and a solid understanding of the sport industry.

  • Industry professionals

    Our sport management subjects are taught by people who not only consult to industry but are global leaders in their field. In our small, discussion-based classes, you will learn from and engage with industry experts from professional and Olympic sport organisations based in Australia and around the world.

  • Global opportunities

    Choosing to study at university doesn’t mean you have to postpone your travel dreams. Bond offers a range of different opportunities for you to combine your study program with international study tours, student exchange programs with some of the world’s best universities across the UK, Europe, the USA and Asia.

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Inherent requirements

Inherent requirements are the essential abilities, knowledge and skills required to successfully complete the program. Learn more about the inherent requirements and make an informed decision about your capacity to undertake the program.

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Hear from our Bondies

  • Bond’s Sport Management degree delivered above and beyond my expectations. The benefit of smaller class sizes provided endless opportunities to network and create contacts that assisted in landing my desired job in the AFL Industry. Most importantly, you meet great like-minded people who remain friends beyond graduating your degree. Jaye holds the Commercial Partnerships Account Manager position at Hawthorn Football Club.

    Jaye Eccleston - Sport management alumnus
  • Sport Management

    Sport management at Bond is a hands-on course, utilising industry professionals, real-world experiences and the opportunity to undertake an internship with professional sport organisations. The sport industry continues to grow and seeks graduates in all fields, from sport participation, sport development, event management and high-performance sport management. Now that Brisbane has secured the 2032 Olympic Games, there has never been a better time to study sport management on the Gold Coast. 

    Lisa Gowthorp - Associate Professor
  • Bachelor of Exercise and Sports Science

    Being a Sport Management student, I am able to choose a variety of general electives throughout my degree to support my future career. The Business of eSports subjects provided an interactive insight into an industry that is ever developing and adapting to a unique marketplace. One of the biggest takeaways in terms of my future career was the group project which was a feasibility study which maximised the need for communication and interaction. The task was heightened by the influence of industry professionals, particularly with relevance to the industry's future in the local environment.

    Keats Cheaps - student
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Hear from our Bondies

  • Bond’s Sport Management degree delivered above and beyond my expectations. The benefit of smaller class sizes provided endless opportunities to network and create contacts that assisted in landing my desired job in the AFL Industry. Most importantly, you meet great like-minded people who remain friends beyond graduating your degree. Jaye holds the Commercial Partnerships Account Manager position at Hawthorn Football Club.

    Jaye Eccleston - Sport management alumnus
  • Sport Management

    Sport management at Bond is a hands-on course, utilising industry professionals, real-world experiences and the opportunity to undertake an internship with professional sport organisations. The sport industry continues to grow and seeks graduates in all fields, from sport participation, sport development, event management and high-performance sport management. Now that Brisbane has secured the 2032 Olympic Games, there has never been a better time to study sport management on the Gold Coast. 

    Lisa Gowthorp - Associate Professor
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