General Information
In Communication and Culture 1, students will explore the relationship between communication and culture, examining cultural perspectives in media and the critical role of audience, rhetoric and representation. Students will also develop the knowledge, skills and attributes that characterise academic communication and culture, with a particular focus on academic research, writing and referencing and the importance of academic integrity, in preparation for studying in an Australian university environment.
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Details
Academic unit: Bond University College Subject code: BCPP01-001 Subject title: Communication and Culture 1 Subject level: Pathway Semester/Year: January 2025 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Tutorial: x12 (Total hours: 24) - Weekly Tutorial
- Personal Study Hours: x12 (Total hours: 72) - Recommended personal study hours per week
- Forum: x12 (Total hours: 24) - Weekly Forum
- Tutorial: x12 (Total hours: 24) - Weekly Tutorial
Attendance and learning activities: Attendance at all classes is expected, as attendance and participation are graded as per the assessment schedule. Foundation program students must attend 80% of their classes each semester. -
Resources
Prescribed resources: No Prescribed resources.
After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.iLearn@Bond & Email: iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications.
Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.
To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
| Academic unit: | Bond University College |
|---|---|
| Subject code: | BCPP01-001 |
| Subject title: | Communication and Culture 1 |
| Subject level: | Pathway |
| Semester/Year: | January 2025 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
|
| Attendance and learning activities: | Attendance at all classes is expected, as attendance and participation are graded as per the assessment schedule. Foundation program students must attend 80% of their classes each semester. |
| Prescribed resources: | No Prescribed resources. After enrolment, students can check the Books and Tools area in iLearn for the full Resource List. |
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. None |
| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Describe the role of audience, rhetoric and representation in communicating cultural perspectives in media.
- Prepare for intensive study and plan for success within the university environment.
- Locate credible sources of information and identify source types across a range of media.
- Structure and outline academic works, including essays and reports, and demonstrate knowledge of academic integrity through use of the APA referencing style.
- Understand communication processes and practices in academic and professional contexts, as compared to other socio-cultural contexts.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed Analysis Summarising and comprehension skills 10.00% Week 2 1,5 Skills Assignment Research and referencing the credibility of Media Perspectives 10.00% Week 4 1,2,3,4,5 Computer-aided Test (Closed) Essay writing and planning 15.00% Week 6 1,3,5 Take-home Test Research and Referencing 10.00% Week 8 2,3,4,5 Draft Document Academic Report Writing - Evaluation of Cultural Preservation Initiatives 10.00% Week 10 1,2,3,4,5 Assignment Planning and writing skills for academic success 15.00% Week 11 1,3,4,5 Computer-aided Test (Closed) Final Test 20.00% Week 12 1,2,3,4,5 Student Engagement Class Participation 10.00% Ongoing - * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| Analysis | Summarising and comprehension skills | 10.00% | Week 2 | 1,5 |
| Skills Assignment | Research and referencing the credibility of Media Perspectives | 10.00% | Week 4 | 1,2,3,4,5 |
| Computer-aided Test (Closed) | Essay writing and planning | 15.00% | Week 6 | 1,3,5 |
| Take-home Test | Research and Referencing | 10.00% | Week 8 | 2,3,4,5 |
| Draft Document | Academic Report Writing - Evaluation of Cultural Preservation Initiatives | 10.00% | Week 10 | 1,2,3,4,5 |
| Assignment | Planning and writing skills for academic success | 15.00% | Week 11 | 1,3,4,5 |
| Computer-aided Test (Closed) | Final Test | 20.00% | Week 12 | 1,2,3,4,5 |
| Student Engagement | Class Participation | 10.00% | Ongoing |
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
Bond University‘s Student Code of Conduct Policy , Student Charter, Academic Integrity Policy and our Graduate Attributes guide expectations regarding student behaviour, their rights and responsibilities. Information on these topics can be found on our Academic Integrity webpage recognising that academic integrity involves demonstrating the principles of integrity (honesty, fairness, trust, professionalism, courage, responsibility, and respect) in words and actions across all aspects of academic endeavour.
Staff are required to report suspected misconduct. This includes all types of plagiarism, cheating, collusion, fabrication or falsification of data/content or other misconduct relating to assessment such as the falsification of medical certificates for assessment extensions. The longer term personal, social and financial consequences of misconduct can be severe, so please ask for help if you are unsure.
If your work is subject to an inquiry, you will be given an opportunity to respond and appropriate support will be provided. Academic work under inquiry will not be marked until the process has concluded. Penalties for misconduct include a warning, reduced grade, a requirement to repeat the assessment, suspension or expulsion from the University.
Feedback on assessment
Feedback on assessment will be provided to students according to the requirements of the Assessment Procedure Schedule A - Assessment Communication Procedure.
Whilst in most cases feedback should be provided within two weeks of the assessment submission due date, the Procedure should be checked if the assessment is linked to others or if the subject is a non-standard (e.g., intensive) subject.
Accessibility and Inclusion Support
Support is available to students where a physical, mental or neurological condition exists that would impact the student’s capacity to complete studies, exams or assessment tasks. For effective support, special requirement needs should be arranged with the University in advance of or at the start of each semester, or, for acute conditions, as soon as practicable after the condition arises. Reasonable adjustments are not guaranteed where applications are submitted late in the semester (for example, when lodged just prior to critical assessment and examination dates).
As outlined in the Accessibility and Inclusion Policy, to qualify for support, students must meet certain criteria. Students are also required to meet with the Accessibility and Inclusion Advisor who will ensure that reasonable adjustments are afforded to qualifying students.
For more information and to apply online, visit BondAbility.
Additional subject information
Subject curriculum
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Fundamentals of Communication and Culture
Students learn the key concepts and theoretical approaches essential to understanding the overt and subtle ways in which culture affects communication. This encompasses the devices of audience, rhetoric and representation, and their role in communicating cultural perspectives in media. Students’ understanding is strengthened through examples drawn from popular culture (including students’ reflections on their own cultural identity) and various media formats (including newspapers, magazines, television, film, politics, internet, social media and ordinary speech).
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Appreciation of Culture
Introduction to Australian First Nations Culture: Students are introduced to the rich heritage of Australian First Nations people’s culture and connection to the land, and the major events that have impacted First Nations culture in Australia.
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Appreciation of Culture
Preservation of Culture: Students will examine initiatives to preserve First Nations culture.
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Academic Communication and Culture
Throughout the semester, the knowledge, skills and attributes that characterise academic endeavour are developed in students, with a particular emphasis on Research Skills, Essay Writing, Report Writing, and University Preparation.
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Academic Communication and Culture
Research Skills: Students are introduced to the research process and learn to explore various resources available through the online library databases. Students develop skills to identify and use credible sources of information through in-text citations, reference lists and bibliographies, together with the skills of note taking, summarising and paraphrasing.
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Academic Communication and Culture
Essay Writing: Students develop essay writing skills specific to argumentative essays, focusing on essay structure, the planning process, the development of thesis statements, main points and counter arguments, and the use of academic language.
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Academic Communication and Culture
Report Writing: Students develop skills in report writing specific to structure, document design, effective use of visuals, and the use of professional language. Students also gain an understanding of the different types of reports used both academically and professionally.
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Academic Communication and Culture
University Preparation: Students receive instruction on academic integrity, time management, listening skills, exam preparation, and effective study and revision strategies.