Capstone Project

General Information

Ideas are the most valuable currency a communications or creative arts professional has. This subject is all about developing a sustained piece of creative practice or research, from idea to execution. It is an opportunity for you to attempt the kind of work you admire in industry, in the process creating a substantial communication portfolio piece that reflects the cumulative learning from your degree and mastery of your chosen discipline. You may work individually or in collaboration with a small team within the fields of advertising, communication, creative writing, journalism, media studies, social media, public relations, and film and television, or develop a hybrid project that falls within the spaces among these disciplines. You will first establish the scope, limitations and context of your work, situating it within its industry contexts/comparisons and identifying the market and audience for it. Classes will take the form of workshops, where you will have access to substantial peer and instructor feedback. The subject will also explore models of productivity and sustained creative practise, pitching, freelance and client work models, project management and the transformative power of communication, creative practice, and research.

  • Academic unit: Faculty of Society & Design
    Subject code: COMN13-300
    Subject title: Capstone Project
    Subject level: Undergraduate
    Semester/Year: September 2024
    Credit points: 10.000
  • Timetable: https://bond.edu.au/timetable
    Delivery mode: Standard
    Workload items:
    • Seminar: x12 (Total hours: 36) - Seminar
    • Personal Study Hours: x12 (Total hours: 84) - Recommended Study Hours
    Attendance and learning activities: As successful completion of this subject is heavily dependent on participation during all scheduled sessions, attendance is strongly encouraged and will be monitored. Classes facilitate a model for ongoing practice-based feedback and offer ongoing opportunities to receive feedback on your project, as well as to engage with the concepts and practice of your peers. 'Class Participation' does not equate to 'Class Attendance'. Merely 'being there' is insufficient to fulfil the following criteria: contribution, collaboration, preparation, cultural sensitivity, and initiative. Most sessions build on the content of the previous one. It is difficult for a student to recover the information if a session is missed. It is the responsibility of the student to view any available recordings of weekly live sessions to catch up on any content missed and to complete set work outside class. In addition to synchronous sessions, students should plan to spend a minimum of 84 hours undertaking preparation/out-of-class work/personal study for this subject. This is intended as a general guide only for workload planning, and more time may be required depending on factors such as familiarity with the content. It is recommended students brings their laptop to class.
  • Prescribed resources:

    Books

    • Additional readings and resources will be provided during the semester, based on student needs and individual capstone projects. n/a,
    After enrolment, students can check the Books and Tools area in iLearn for the full Resource List.
    iLearn@Bond & Email:

    iLearn@Bond is the Learning Management System at Bond University and is used to provide access to subject materials, class recordings and detailed subject information regarding the subject curriculum, assessment, and timing. Both iLearn and the Student Email facility are used to provide important subject notifications.

    Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student.

    To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
Academic unit: Faculty of Society & Design
Subject code: COMN13-300
Subject title: Capstone Project
Subject level: Undergraduate
Semester/Year: September 2024
Credit points: 10.000

Enrolment requirements

Requisites:

Nil
Assumed knowledge:

Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.

Restrictions:

Nil

Assurance of learning

Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.

At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.

Program Learning Outcomes (PLOs)

Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.

Find your program

Subject Learning Outcomes (SLOs)

On successful completion of this subject the learner will be able to:

  1. Create a substantive piece of original communication or creative practice that aligns with evolving industry expectations.
  2. Develop strategies for enhancing creativity, productivity and frameworks for sustained project management.
  3. Apply and deliver constructive editorial feedback, communicating with clarity, sensitivity and an awareness of a communication artifact’s social, political, global and critical contexts.
  4. Assess their process and practice to develop long-term strategies to sustain an extended project.
  5. Plan, problem-solve and apply creative/critical judgement throughout an extended project process.
  6. Situate their own work within ethical, cultural, theoretical and industry contexts.

Generative Artificial Intelligence in Assessment

The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.

  • Type Task % Timing* Outcomes assessed
    Oral Pitch Oral presentation and written pitch of your project, including the title, content, scope, goals, audience, potential publication platforms, and industry comparisons. 25.00% Week 4 1,2,3,4,5,6
    Capstone Project Choose a specialist area (content or genre) of communication, creative arts or journalism and spend the full semester developing a major portfolio piece. The final Capstone Project assessment will include an oral presentation, as well as the project output. In addition to being assessed on the calibre of your work, you will be assessed on your ability to meet the goals and deadlines you outline. 55.00% Week 12 1,2,3,4,5,6
    Exercise Critical reflection on your Capstone Project process, experience, and industry/academic contexts. 20.00% Week 13 2,3,4,5,6
    • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
    • C = Students must reach a level of competency to successfully complete this assessment.

  • Assessment criteria

    High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking.
    Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas.
    Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above.
    Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment.
    Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines.

    Quality assurance

    For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.

Type Task % Timing* Outcomes assessed
Oral Pitch Oral presentation and written pitch of your project, including the title, content, scope, goals, audience, potential publication platforms, and industry comparisons. 25.00% Week 4 1,2,3,4,5,6
Capstone Project Choose a specialist area (content or genre) of communication, creative arts or journalism and spend the full semester developing a major portfolio piece. The final Capstone Project assessment will include an oral presentation, as well as the project output. In addition to being assessed on the calibre of your work, you will be assessed on your ability to meet the goals and deadlines you outline. 55.00% Week 12 1,2,3,4,5,6
Exercise Critical reflection on your Capstone Project process, experience, and industry/academic contexts. 20.00% Week 13 2,3,4,5,6
  • * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
  • C = Students must reach a level of competency to successfully complete this assessment.

Study Information

Submission procedures

Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.

Policy on late submission and extensions

A student who has not established a basis for an extension in compliance with University and Faculty policy either by 1) not applying before the assessment due date or 2) by having an application rejected due to failure to show a justifiable cause for an extension, will receive a penalty on assessment submitted after its due date. The penalty will be 10% of marks awarded to that assessment for every day late, with the first day counted after the required submission time has passed. No assessment will be accepted for consideration seven calendar days after the due date. Where a student has been granted an extension, the late penalty starts from the new due date and time set out in the extension.

Academic Integrity

Bond University‘s Student Code of Conduct Policy , Student Charter, Academic Integrity Policy and our Graduate Attributes guide expectations regarding student behaviour, their rights and responsibilities. Information on these topics can be found on our Academic Integrity webpage recognising that academic integrity involves demonstrating the principles of integrity (honesty, fairness, trust, professionalism, courage, responsibility, and respect) in words and actions across all aspects of academic endeavour.

Staff are required to report suspected misconduct. This includes all types of plagiarism, cheating, collusion, fabrication or falsification of data/content or other misconduct relating to assessment such as the falsification of medical certificates for assessment extensions. The longer term personal, social and financial consequences of misconduct can be severe, so please ask for help if you are unsure.

If your work is subject to an inquiry, you will be given an opportunity to respond and appropriate support will be provided. Academic work under inquiry will not be marked until the process has concluded. Penalties for misconduct include a warning, reduced grade, a requirement to repeat the assessment, suspension or expulsion from the University.

Feedback on assessment

Feedback on assessment will be provided to students according to the requirements of the Assessment Procedure Schedule A - Assessment Communication Procedure.

Whilst in most cases feedback should be provided within two weeks of the assessment submission due date, the Procedure should be checked if the assessment is linked to others or if the subject is a non-standard (e.g., intensive) subject.

Accessibility and Inclusion Support

Support is available to students where a physical, mental or neurological condition exists that would impact the student’s capacity to complete studies, exams or assessment tasks. For effective support, special requirement needs should be arranged with the University in advance of or at the start of each semester, or, for acute conditions, as soon as practicable after the condition arises. Reasonable adjustments are not guaranteed where applications are submitted late in the semester (for example, when lodged just prior to critical assessment and examination dates).

As outlined in the Accessibility and Inclusion Policy, to qualify for support, students must meet certain criteria. Students are also required to meet with the Accessibility and Inclusion Advisor who will ensure that reasonable adjustments are afforded to qualifying students.

For more information and to apply online, visit BondAbility.

Additional subject information

The project is an opportunity to specialise in an area (content or genre) of communication, creative arts or journalism you’re passionate about and to develop a major portfolio piece, ideally the kind of work you’d like to be doing after graduation. You nominate a project concept and pitch it to the supervisor/group, and we will work with you to help resource and execute it. In some circumstances you might also collaborate with another student or small group (although all critical work will be done individually, and project work will be separately assessed). Some possible projects are: developing a public relations campaign; developing a social media strategy; developing an advertising campaign or strategy; undertaking a research project; writing scripts for a doco-series; writing an extended creative non-fiction story; creating a portfolio of feature articles; creating multi-media features; video or blogged book reviews; portfolio of layout/design elements, or design project (e.g. Magazine redesign); working on an investigative project; construction of a website; creation of a podcast series; writing a short story; writing a book proposal etc. There’s a lot of scope for you to work within your interests and it’s important to choose something that plays to your strengths, ambitions and that you feel excited about.

Subject curriculum

Approved on: Jul 2, 2024. Edition: 2.7
Last updated: Sep 25, 2024
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