General Information
This subject provides an overview of the event management process in a variety of contexts. Specifically, students will learn to plan, organise, implement and evaluate events while managing time, budget and relevant risk factors. Students will also explore the relevance of project management, human resource management (including volunteers), meeting procedures, report writing, submission preparation, legal considerations, and team cohesion to the creation of successful events. Throughout the semester, students work on a live event and meet weekly to discuss issues and progress with the instructor and team members.
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Details
Academic unit: Bond Business School Subject code: HRTM12-209 Subject title: Event Management Subject level: Undergraduate Semester/Year: January 2019 Credit points: 10.000 -
Delivery & attendance
Timetable: https://bond.edu.au/timetable Delivery mode: Standard Workload items: - Seminar: x12 (Total hours: 24) - Seminar 1
- Seminar: x12 (Total hours: 24) - Seminar 2
- Personal Study Hours: x12 (Total hours: 72) - Recommended study time & reviewing materials
Attendance and learning activities: Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible. -
Resources
Prescribed resources: Books
- Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2018). Events Management. 2nd, Abingdon, Oxon, UK Routledge
iLearn@Bond & Email: iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au
| Academic unit: | Bond Business School |
|---|---|
| Subject code: | HRTM12-209 |
| Subject title: | Event Management |
| Subject level: | Undergraduate |
| Semester/Year: | January 2019 |
| Credit points: | 10.000 |
| Timetable: | https://bond.edu.au/timetable |
|---|---|
| Delivery mode: | Standard |
| Workload items: |
|
| Attendance and learning activities: | Attendance at all class sessions is expected. Students are expected to notify the instructor of any absences with as much advance notice as possible. |
| Prescribed resources: | Books
|
|---|---|
| iLearn@Bond & Email: | iLearn@Bond is the online learning environment at Bond University and is used to provide access to subject materials, lecture recordings and detailed subject information regarding the subject curriculum, assessment and timing. Both iLearn and the Student Email facility are used to provide important subject notifications. Additionally, official correspondence from the University will be forwarded to students’ Bond email account and must be monitored by the student. To access these services, log on to the Student Portal from the Bond University website as www.bond.edu.au |
Enrolment requirements
| Requisites: |
Nil |
|---|---|
| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
Nil |
Assurance of learning
Assurance of Learning means that universities take responsibility for creating, monitoring and updating curriculum, teaching and assessment so that students graduate with the knowledge, skills and attributes they need for employability and/or further study.
At Bond University, we carefully develop subject and program outcomes to ensure that student learning in each subject contributes to the whole student experience. Students are encouraged to carefully read and consider subject and program outcomes as combined elements.
Program Learning Outcomes (PLOs)
Program Learning Outcomes provide a broad and measurable set of standards that incorporate a range of knowledge and skills that will be achieved on completion of the program. If you are undertaking this subject as part of a degree program, you should refer to the relevant degree program outcomes and graduate attributes as they relate to this subject.
Subject Learning Outcomes (SLOs)
On successful completion of this subject the learner will be able to:
- Demonstrate the knowledge and skills necessary to manage and market an event from conceptualisation to planning, staging and post-event evaluation.
- Explain the process and principles of event management.
- Explain the various types of impacts and legacies events can generate, and how these relate to sustainability.
- Articulate the details of your event management project in a clear, concise writing style tailored to a professional audience.
- Demonstrate the ability to work effectively with others to design, plan, stage and evaluate an event.
Generative Artificial Intelligence in Assessment
The University acknowledges that Generative Artificial Intelligence (Gen-AI) tools are an important facet of contemporary life. Their use in assessment is considered in line with students’ development of the skills and knowledge which demonstrate learning outcomes and underpin study and career success. Instructions on the use of Gen-AI are given for each assessment task; it is your responsibility to adhere to these instructions.
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Assessment details
Type Task % Timing* Outcomes assessed *In-Class Quiz - Individual In-class quizzes 10% Week 4 1,2,3 *Event Production§ Having decided upon your group event, submit a detailed project plan outlining timelines, allocation of responsibilities and key perfromance indicators. 10% Week 4 1,2,4,5 *In-Class Quiz - Individual In-class quizzes 10% Week 8 1,2,3 *In-Class Quiz - Individual In-class quizzes 10% Week 12 1,2,3 *Event Production§ In a group, design, plan, promote, stage and evaluate an event and submit a report detailing the process. 30% Week 12 1,2,4,5 Written Report Event Volunteer Experience Report 30% Week 12 1,2,3 - § Indicates group/teamwork-based assessment
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
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Assessment criteria
Assessment criteria
High Distinction 85-100 Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. Distinction 75-84 Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. Credit 65-74 Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. Pass 50-64 Usually awarded to students whose performance meets the requirements set for work provided for assessment. Fail 0-49 Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
| Type | Task | % | Timing* | Outcomes assessed |
|---|---|---|---|---|
| *In-Class Quiz - Individual | In-class quizzes | 10% | Week 4 | 1,2,3 |
| *Event Production§ | Having decided upon your group event, submit a detailed project plan outlining timelines, allocation of responsibilities and key perfromance indicators. | 10% | Week 4 | 1,2,4,5 |
| *In-Class Quiz - Individual | In-class quizzes | 10% | Week 8 | 1,2,3 |
| *In-Class Quiz - Individual | In-class quizzes | 10% | Week 12 | 1,2,3 |
| *Event Production§ | In a group, design, plan, promote, stage and evaluate an event and submit a report detailing the process. | 30% | Week 12 | 1,2,4,5 |
| Written Report | Event Volunteer Experience Report | 30% | Week 12 | 1,2,3 |
- § Indicates group/teamwork-based assessment
- * Assessment timing is indicative of the week that the assessment is due or begins (where conducted over multiple weeks), and is based on the standard University academic calendar
- C = Students must reach a level of competency to successfully complete this assessment.
Assessment criteria
| High Distinction | 85-100 | Outstanding or exemplary performance in the following areas: interpretative ability; intellectual initiative in response to questions; mastery of the skills required by the subject, general levels of knowledge and analytic ability or clear thinking. |
|---|---|---|
| Distinction | 75-84 | Usually awarded to students whose performance goes well beyond the minimum requirements set for tasks required in assessment, and who perform well in most of the above areas. |
| Credit | 65-74 | Usually awarded to students whose performance is considered to go beyond the minimum requirements for work set for assessment. Assessable work is typically characterised by a strong performance in some of the capacities listed above. |
| Pass | 50-64 | Usually awarded to students whose performance meets the requirements set for work provided for assessment. |
| Fail | 0-49 | Usually awarded to students whose performance is not considered to meet the minimum requirements set for particular tasks. The fail grade may be a result of insufficient preparation, of inattention to assignment guidelines or lack of academic ability. A frequent cause of failure is lack of attention to subject or assignment guidelines. |
Quality assurance
For the purposes of quality assurance, Bond University conducts an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Study Information
Submission procedures
Students must check the iLearn@Bond subject site for detailed assessment information and submission procedures.
Policy on late submission and extensions
A late penalty will be applied to all overdue assessment tasks unless an extension is granted by the subject coordinator. The standard penalty will be 10% of marks awarded to that assessment per day late with no assessment to be accepted seven days after the due date. Where a student is granted an extension, the penalty of 10% per day late starts from the new due date.
Academic Integrity
University’s Academic Integrity Policy defines plagiarism as the act of misrepresenting as one’s own original work: another’s ideas, interpretations, words, or creative works; and/or one’s own previous ideas, interpretations, words, or creative work without acknowledging that it was used previously (i.e., self-plagiarism). The University considers the act of plagiarising to be a breach of the Student Conduct Code and, therefore, subject to the Discipline Regulations which provide for a range of penalties including the reduction of marks or grades, fines and suspension from the University.
Bond University utilises Originality Reporting software to inform academic integrity.Feedback on assessment
Feedback on assessment will be provided to students within two weeks of the assessment submission due date, as per the Assessment Policy.
Accessibility and Inclusion Support
If you have a disability, illness, injury or health condition that impacts your capacity to complete studies, exams or assessment tasks, it is important you let us know your special requirements, early in the semester. Students will need to make an application for support and submit it with recent, comprehensive documentation at an appointment with a Disability Officer. Students with a disability are encouraged to contact the Disability Office at the earliest possible time, to meet staff and learn about the services available to meet your specific needs. Please note that late notification or failure to disclose your disability can be to your disadvantage as the University cannot guarantee support under such circumstances.
Additional subject information
A peer-evaluation system will be used in this subject to help determine the individual marks for all group assessments. As part of the requirements for Business School quality accreditation, the Bond Business School employs an evaluation process to measure and document student assessment as evidence of the extent to which program and subject learning outcomes are achieved. Some examples of student work will be retained for potential research and quality auditing purposes only. Any student work used will be treated confidentially and no student grades will be affected.
Subject curriculum
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Subject Overview and Introduction
An introduction to event management and an outline of the subject’s assessment items. Allocation of groups for major event project.
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Event Design and Production
An outline of the event production steps of concept, design and staging; as well as understanding of the design of events as the production of unique experiences.
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Project Management and Strategic Planning for Events
An overview of the strategic and project management techniques used in the planning of events.
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Event Operations and Human Resource Management
An overview of the key elements of event operations within the wider framework of event planning; also addressing human resource and stakeholder management techniques used in the planning of events. Volunteer management is a key aspect explored here.
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Event Marketing and Sponsorship
Analysis of the marketing and communications functions of events, including approaches to sponsorship solicitation and management.
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Event Finance, Safety and Risk Management
Analysis of event financial management in operational, tactical and strategic event management contexts; while also exploring the process of risk management at events.
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Types of Events: Sport, Corporate and Cultural.
Explore these different event types and the unique and common challenges posed by each.
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Mega Events; and Events in the Public and Third Sectors
Define and categorise mega events and explore the relationship between these events and why cities host them; also analyse the differences between the private, public and third sectors in the events industry and the particular considerations associated with the planning and delivery of events in these sectors.
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Event Implementation
This week will feature the running of student events.
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Events and the Media
Exploration of the role of media in the modern events industry and identification of the opportunities and challenges inherent to the media coverage of events.
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Event Impacts, Sustainability and Legacies
How stakeholders plan for and achieve targeted impacts and legacies by strategically leveraging the events they host. This includes discussion of regional event portfolio management.
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Semester Wrap-up
Summary of the semester and final evaluation of the learning derived from the respective group-led events.