| Type: | Postgraduate Subject |
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| Code: | MKTG71-312 |
| EFTSL: | 0.125 |
| Faculty: | Bond Business School |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
This subject aims to provide students with a comprehensive understanding of the theory and practice of digital marketing. It focuses on the behavioural considerations of target buyers and how search engine, email, mobile and content marketing may be strategically leveraged to build profitable customer relationships. This experiential subject offers students the opportunity to practice Internet marketing through planning, researching, executing, analysing, and iterating multi-format Internet marketing campaigns. It also features the use of artificial intelligence to augment and enhance performance.
Subject details
Learning outcomes
- Demonstrate advanced knowledge of internet marketing and its importance in digital marketing
- Design and implement advanced solutions to assigned internet marketing problems by leveraging appropriate approaches, techniques, and technology to achieve stated business goals.
- Critically reflect on and learn from personal experience to enable continued development via assimilation of theory and practice.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge. Assumed Prior Learning (or equivalent):
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| Restrictions: |
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Subject outlines
- January 2025 [Standard - Digital Marketing for Customer Engagement]
- January 2024 [Standard - Digital Marketing for Customer Engagement]
- January 2023 [Standard - Internet and Social Media Marketing]
- January 2022 [Standard - Internet and Social Media Marketing]
- January 2021 [Standard - Internet and Social Media Marketing]
- January 2020 [Standard - Internet and Social Media Marketing]
- January 2019 [Standard - Internet and Social Media Marketing]
- January 2018 [Standard - Internet and Social Media Marketing]
Subject dates
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January 2024
Standard Offering Enrolment opens: 12/11/2023 Semester start: 15/01/2024 Subject start: 15/01/2024 Last enrolment: 28/01/2024 Teaching census: 09/02/2024 Withdraw - Financial: 10/02/2024 Withdraw - Academic: 02/03/2024 -
January 2025
Standard Offering Enrolment opens: 10/11/2024 Semester start: 20/01/2025 Subject start: 20/01/2025 Last enrolment: 02/02/2025 Teaching census: 14/02/2025 Withdraw - Financial: 15/02/2025 Withdraw - Academic: 08/03/2025
| Standard Offering | |
|---|---|
| Enrolment opens: | 12/11/2023 |
| Semester start: | 15/01/2024 |
| Subject start: | 15/01/2024 |
| Last enrolment: | 28/01/2024 |
| Teaching census: | 09/02/2024 |
| Withdraw - Financial: | 10/02/2024 |
| Withdraw - Academic: | 02/03/2024 |
| Standard Offering | |
|---|---|
| Enrolment opens: | 10/11/2024 |
| Semester start: | 20/01/2025 |
| Subject start: | 20/01/2025 |
| Last enrolment: | 02/02/2025 |
| Teaching census: | 14/02/2025 |
| Withdraw - Financial: | 15/02/2025 |
| Withdraw - Academic: | 08/03/2025 |