PUBR11-100: Introduction to Public Relations

This subject introduces you to a comprehensive conceptual framework demonstrating how public relations practitioners work in all industries across corporate, government, and not-for-profit organisations. We view public relations from a management perspective as a positive force in society. As a student in the subject, you will evaluate the profession’s present structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will apply this knowledge to creating and pitching an authentic public relations campaign.