Type: | Undergraduate Subject |
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Code: | PUBR13-314 |
EFTSL: | 0.125 |
Faculty: | Faculty of Society and Design |
Semesters offered: |
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Credit: | 10 |
Study areas: |
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Subject fees: |
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Description
Public relations is a fundamental element of any sports communication and marketing strategy and can be an extremely cost-effective way for an organisation to enhance reputation, service, or product. Public relations is used in the sports industry to raise awareness, inform and educate, build trust, connect, give people a reason to support, and create fan engagement. Students explore the relevance and impact of public relations in the marketing communications mix in the context of campaign planning, stakeholder engagement, sponsorship, and issues and crisis management across sports organisations, teams, and players at professional and grassroots levels. Students will apply this knowledge to creating and pitching an authentic campaign for the semester sports client.
Subject details
Learning outcomes
- Understand and evaluate sport public relations theory and practice through case study analysis and application.
- Appraise and articulate the roles and responsibilities of professional and ethical public relations in the sport environment.
- Demonstrate theoretical and practical public relations knowledge and skills through creating and developing authentic communication materials.
- Work effectively as part of a development team to create and pitch an authentic campaign for the semester sports client.
Enrolment requirements
Requisites: |
Nil |
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Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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Restrictions: |
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Subject outlines
- September 2024 [Standard - Sport Public Relations]
- September 2023 [Standard - Sport Public Relations]
- September 2022 [Standard - Sport Public Relations]
- September 2021 [Standard - Sport Public Relations]
- September 2020 [Standard - Sport Public Relations]
- September 2019 [Standard - Sport Public Relations]
- September 2018 [Standard - Sport Public Relations]
- September 2017 [Standard - Sport Public Relations]
Subject dates
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September 2024
Standard Offering Enrolment opens: 14/07/2024 Semester start: 09/09/2024 Subject start: 09/09/2024 Cancellation 1: 23/09/2024 Cancellation 2: 30/09/2024 Last enrolment: 22/09/2024 Withdraw - Financial: 05/10/2024 Withdraw - Academic: 26/10/2024 Teaching census: 04/10/2024
Standard Offering | |
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Enrolment opens: | 14/07/2024 |
Semester start: | 09/09/2024 |
Subject start: | 09/09/2024 |
Cancellation 1: | 23/09/2024 |
Cancellation 2: | 30/09/2024 |
Last enrolment: | 22/09/2024 |
Withdraw - Financial: | 05/10/2024 |
Withdraw - Academic: | 26/10/2024 |
Teaching census: | 04/10/2024 |