| Type: | Postgraduate Subject |
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| Code: | PUBR71-313 |
| EFTSL: | 0.125 |
| Faculty: | Faculty of Society and Design |
| Semesters offered: |
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| Credit: | 10 |
| Study areas: |
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| Subject fees: |
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Description
In business management and public relations practice, knowledge of and expertise in crisis and risk communication are essential. Keys to prevent organisational disasters and effectively deal with them identifying and managing issues that could threaten an organisation and are strategically preparing for crises before they happen. In this subject, you will learn, apply, synthesise, and critically reflect on theory in issues management, crisis communication, image repair, and organisational renewal to highlight best-practice through worldwide case studies. Through this subject, you will develop an advanced and integrated understanding of how to identify and manage emerging issues, implement effective risk communication strategies, and prepare and implement crisis response plans for organisations.
Subject details
Learning outcomes
- Identify, analyse, and critically reflect on concepts of issues, risk, and crisis communication.
- Analyse and critically reflect on the role of crisis communication within the context of crisis management in industry, government and not-for-profit institutions.
- Research, synthesise, and apply theoretical knowledge to analyse and develop practical solutions for current case studies.
- Demonstrate expertise in analysing, creating, implementing, and evaluating communication strategies that use a range of media to address organisational issues and crises.
Enrolment requirements
| Requisites: |
Nil |
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| Assumed knowledge: |
Assumed knowledge is the minimum level of knowledge of a subject area that students are assumed to have acquired through previous study. It is the responsibility of students to ensure they meet the assumed knowledge expectations of the subject. Students who do not possess this prior knowledge are strongly recommended against enrolling and do so at their own risk. No concessions will be made for students’ lack of prior knowledge.
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| Restrictions: |
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Subject dates
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May 2024
Standard Offering Enrolment opens: 17/03/2024 Semester start: 13/05/2024 Subject start: 13/05/2024 Last enrolment: 26/05/2024 Teaching census: 07/06/2024 Withdraw - Financial: 08/06/2024 Withdraw - Academic: 29/06/2024
| Standard Offering | |
|---|---|
| Enrolment opens: | 17/03/2024 |
| Semester start: | 13/05/2024 |
| Subject start: | 13/05/2024 |
| Last enrolment: | 26/05/2024 |
| Teaching census: | 07/06/2024 |
| Withdraw - Financial: | 08/06/2024 |
| Withdraw - Academic: | 29/06/2024 |