7 Steps to Mastering your Social Media Game Plan
The 7 Steps to Mastering Your Social Media Game Plan course will guide you through the process of establishing and growing your brand reputation to build your influence and connections with your target audiences. The skills you will learn throughout the course provide critical first steps in developing your business, both on and offline.
You’ll learn with lead course educators from Bond University, Michele Clark and Jennifer St George, who have extensive expertise in creating and delivering successful communication strategies using multiple platforms for corporate, government and not-for-profit organisations. Learn step-by-step how to connect with your current and potential customers and other stakeholders via social media to build brand awareness while raising your professional profile, strengthening relationships, and driving revenues.
This course is available to complete online at any time via our high-quality learner platform. The self-paced delivery gives you the flexibility to work around your other commitments.Â
Meet your course instructors
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Learn more about Jennifer
Jennifer is a multi-award winning professional with 30 years’ experience in marketing, public relations, social media and management consulting across a broad range of corporate, government, not-for-profit and consulting organisations. She worked in senior positions at Ford Australia, McKinsey & Co, Brisbane City Council (ourbrisbane.com), RedChilli Marketing, Guinness Brewing Worldwide (London) and Burson-Marsteller (London). Internationally, Jennifer developed and implemented strategies for Sainsbury’s, Portuguese National Tourist Office, Expo’92, Caterpillar Fork Lift Trucks, Guinness Brewing Worldwide, Walls ice cream, Scott Paper and more.
Jennifer has experience with internet start-ups which includes winning a PRIA QLD Golden Target Award for an online retail campaign. Her extensive work with not-for-profit organisations includes her role as Chair of Byron Writers Festival, where she led the organisation to be a finalist in the 2017 NSW Tourism Awards. Jennifer is also the author of seven novels published with Penguin Books and managed her own marketing and social media to become an Amazon, iBooks and Google Play best-selling author.
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Learn more about Michele
Michele joined Bond University to pursue an academic career with extensive professional expertise in public relations, underpinned by more than 25 years of working in strategic communication and management. Michele’s experience in diverse storytelling across multi-platforms plays a major role in all her work. This includes in-house and consulting roles with experience in corporate, government and the third sector, including MIM Holdings (now Glencore), Phillips Group, Robina Land Corporation, Urban Development Institute of Australia, City of Gold Coast, and Warner Village Theme Parks, which included researching and writing multiple award-winning state and national tourism awards entries.
Michele has had a parallel volunteer career providing extensive communication advice and expertise including securing significant grant funding for not-for-profit organisations. Michele’s teaching, professional, and community service have been acknowledged through many awards including Australian, university, and student awards for teaching excellence and outstanding contribution to student learning, academic excellence, and volunteer contributions to community organisations.
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Who should complete this course?
This course is aimed at people who want to learn how to connect with current audiences, potential customers and other stakeholders via social media. This includes building brand awareness while also raising your professional profile, strengthening relationships and driving revenues.
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Course Outcomes
Upon completion of the course, you will be able to:
- Apply the learned practical knowledge necessary to make informed decisions about strategic social media game planning
- Apply strategy to a social media game plan using platforms for a specific purpose
- Access a range of resources in order to stay up-to-date with the rapidly changing marketplace
You will also receive a digital Certificate of Achievement in recognition of your new competencies.
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INFORMATION FOR ORGANISATIONS AND MANAGERS
As a manager and/or business owner, we appreciate that you value the continuous professional development of your staff. We also recognise the importance of convenient, relevant and timely learning opportunities. At the completion of this microcredential, course participants should be able to:
- Develop a practical social media plan with actions designed specifically to achieve your business goals
- Establish KPI's and measurement and evaluations systems via industry analytic tools
- Understand the resources, both human and money, required to implement their plan
- Learn about core principles and current trends in multiple social media platforms and how to use them effectively
- Complete a social media content and platform audit
- Develop their own content strategy with platform-specific content ready for posting
This course is aimed at people who want to learn how to connect with current audiences, potential customers and other stakeholders via social media. This includes building brand awareness while also raising your professional profile, strengthening relationships and driving revenues.
Upon completion of the course, you will be able to:
- Apply the learned practical knowledge necessary to make informed decisions about strategic social media game planning
- Apply strategy to a social media game plan using platforms for a specific purpose
- Access a range of resources in order to stay up-to-date with the rapidly changing marketplace
You will also receive a digital Certificate of Achievement in recognition of your new competencies.
As a manager and/or business owner, we appreciate that you value the continuous professional development of your staff. We also recognise the importance of convenient, relevant and timely learning opportunities. At the completion of this microcredential, course participants should be able to:
- Develop a practical social media plan with actions designed specifically to achieve your business goals
- Establish KPI's and measurement and evaluations systems via industry analytic tools
- Understand the resources, both human and money, required to implement their plan
- Learn about core principles and current trends in multiple social media platforms and how to use them effectively
- Complete a social media content and platform audit
- Develop their own content strategy with platform-specific content ready for posting
Learn more
Why every professional needs a social media game plan
How is your reputation, whether personal, professional, or both, playing out on social media?
Read more about Why every professional needs a social media game planGet Started
Explore Bond microcredentials
Whether you’re looking to upskill, advance your career, change direction or dive deeper into a specific area, Bond University offers a range of executive training and professional development courses to help you get ahead.
Ranging from introductory to developmental and advanced levels, each microcredential is designed in response to market needs and developed in collaboration with industry partners.