Subjects overview
This program can be completed in 2 years (6 semesters)
Core Curriculum
Students must complete three (3) subjects plus the Beyond Bond Program.
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CORE11-011: Critical Thinking and Communication (10CP)
In this subject, students will be introduced to critical thinking and clear expression. They will evaluate arguments, identify assumptions, judge patterns of inference, and recognise and apply various methods of reasoning. Students will learn how to clarify and visually represent their thinking to make better decisions, evaluate and use evidence, and communicate more effectively in their writing and speaking. Using these skills, students will structure and write an academic essay and deliver an oral presentation.
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CORE11-012: Responsibility, Integrity and Civic Discourse (10CP)
Integrity, and the courage and capability to act on one’s sense of responsibility, are key components of a thriving life. Responsibility, Integrity and Civic Discourse fosters students’ lifelong commitment to responsible discourse and action in all spheres of human interaction, recognising the global aspect to contemporary citizenship. Students explore the complex relationship between character, responsible action, and creative critical thinking, learning how to reflect on and articulate their unique sense of global citizenship and responsibility. By accentuating the importance of justification and articulation of the reasons for our actions, students exercise their critical, communicative, and cooperative capabilities so that they can thrive with integrity in the multiple contexts of action they will face as private, civic, professional, and global citizens.
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CORE11-013: Collaboration for Global Change (10CP)
In today's work and study environments, individuals often encounter complex, open-ended problems that necessitate collaboration in both physical and virtual realms and across sectors and specialisations. In Collaboration for Global Change, students engage collaboratively to craft genuine solutions for global issues. In this context, students link their endeavours to specific sustainable development goals, thus positioning their actions as contributions to global citizenship. As they learn to defend their ideas and perspectives, students apply critical thinking, design thinking, problem-solving, and communication skills within a problem-based learning environment. This comprehensive approach equips them with the necessary skills and mindset to excel in future work, academic pursuits, and global initiatives.
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Beyond Bond Program
To keep up with the ever-changing work landscape, we aim to help our students future-proof their careers by developing broader employability skills that are actively sought out by employers. Unique to our University, Beyond Bond is a compulsory professional development program with a practical, activity-based approach that is integrated into all undergraduate degrees.
Major
Students must complete either two (2) or three (3) of the following Majors.
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Advertising Design & Production (Double Major)
This double major in Advertising Design & Production allows you to examine the dynamic world of advertising from both sides of the creative process: the agency concept design side and the production house creation side. You will explore how advertising agencies conceptualise advertising strategies and designs, as well as how production companies turn these ideas into engaging and effective advertising executions. By bringing together the cross-disciplinary worlds of advertising and film and television production you will not only learn how to develop creative ideas for an advertising commercial, but also how to make one. With this unique dual skill set of concept design and film and television production you will be well-prepared for a broad range of employment opportunities within the creative industries and beyond.
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Advertising
Advertising is not only one of the most dynamic and fastest growing areas of the creative industries – it is also one of the most diverse and innovative. Once upon a time advertising was mainly about TV, print and radio. Nowadays it is also about social media, viral and experiential marketing, service design and product innovation, wearables and artificial intelligence … and whatever new media channels and technologies will become available in coming years. This major introduces you to the sophisticated and cross-disciplinary world of advertising by focusing on these creative dynamics and opportunities. It also puts a strong emphasis on the potential for advertising to work as a driver and catalyst of social innovation, enabling you to approach a broad range of communication, business and societal challenges with creative confidence and a solution mindset.
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Cinema Journalism Double Major
This double major is for students who want to tell true, compelling stories with all the aesthetic and narrative flair of a filmmaker or storyteller. It’s for intrepid truth-tellers whose work might exist outside of mainstream newsrooms and studios—for example, freelance documentary producers, podcasters, webcasters or creatives embedded in not-for-profit organisations. The double major is grounded in core journalistic traditions and values of truth, fairness and accuracy, coupled with a strong digital-first ethos and the aesthetic and stylistic rigour of filmmaking. This double major encourages an entrepreneurial spirit and an awareness of narrative markets and audiences, and will offer many opportunities to develop a portfolio of work to showcase your professional brand, interests, skills and aspirations.
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Communication
Communication skills are in high demand in all fields and most professional roles including management. The Major in Communication will provide you with the skills to stand out as an exceptional communicator in any task. Our flexible Major provides you with the opportunity to explore many options in personalising your learning. Students undertaking this major will study foundational theory of human communication and then choose to develop deeper knowledge and skill in any of the following: foundations of media content creation; strategic speaking and writing; persuasion; workplace, gender, intercultural, and interpersonal communication; mass and popular media; and digital media and society. Students may also choose to undertake a capstone project in Communication.
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Corporate Storytelling
Corporate Storytelling explores how to create and share organisational stories to connect with audiences in a meaningful way. This major investigates how cohesive narratives can become an effective means of bringing an organisation’s brand identity and values to life, stimulating a connection and engagement with their wider public. Students will apply persuasive and strategic communication theories to find and develop compelling and ethical narratives across multiple platforms. Students will develop flexibility in applying strong written, oral, and visual storytelling skills to diverse situations, technologies, and audiences. This creativity is critical in diverse professional roles including public relations, journalism, advertising and social media.
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Criminology
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Cyber Security
The digital transformation of society offers rewards and risks. Cybersecurity is the knowledge and practice of securing the benefits while minimising the risks of networked computing devices and software for personal, group, organisational, governmental, economic, and international functions. This transdisciplinary major offers students a range of knowledge and practical approaches for managing cybersecurity in business, law, crime, international relations, and a wide range of social applications.
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Digital Media
The Digital Media major equips learners with a holistic approach to critically reflect and analyse new innovations and solutions as they relate to emerging digital media design methods and the changing job market due to disruptive technological change. Students will accumulate a diverse and coherent body of knowledge focused on the understanding and application of digital design methods, standards and industry best practices to develop a collaborative problem-solving strategy. Using an integrated approach (combining theory with workplace practice), students will be enabled to skilfully communicate design solutions outcomes to complex problems; through effective oral, written and visual communication techniques.
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Film and Television
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Global Studies (Sustainability)
Major in Global Studies (Sustainability) is a unique interdisciplinary major which equips you with a capacity to formulate solutions to the challenges of globalisation and the development of sustainable communities. The structure of the major follows world megatrends, reflected in the interconnectivity and interplay within diverse fields of study: climate change, sustainable development, global health and disease, international relations and transnational business. Major in Global Studies (Sustainability) develops an active global citizen with knowledge and skills enabling you to contribute to the development of sustainable societies of the future.
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International Relations
The major in International Relations provides a comprehensive understanding of the complex and rapidly changing world of international politics. The Major covers vital areas of study such as geopolitics, political economy, and the dynamics of peace and war. It equips students with the analytical tools necessary to understand and influence the world around them, preparing them for various careers in diplomacy, government, international organisations, non-profits, and the private sector.
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Journalism Double Major
From listicles through to longform investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation in which journalistic skills are now being sought and applied across industries. This major is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. You will harness and exploit established and emerging technologies to create career opportunities and new pathways. You will also learn to conceptualise and create original and compelling content across platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques.
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Journalism
From listicles through to lon-form investigative reporting and web documentaries, true stories have the potential to hold power to account, right unfair structures, document social, historical and environmental issues, entertain audiences and reflect and define culture. Journalism has expanded beyond legacy media (print and broadcast) to embrace digital transformation and journalistic skills are now being sought and applied across industries. This discipline is grounded in core journalistic traditions and values of truth, fairness and accuracy but with a digital-first ethos. In this major, you will harness and exploit established and emerging technologies to create career opportunities and new pathways. You will develop a portfolio of original content across a wide range of platforms and are encouraged to explore established and emerging digital storytelling technologies and techniques.
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Media Studies
The Media Studies major provides you with a foundation for studying the media by engaging you in theoretical and practical aspects of media representations, media channels, audiences, news production, digitalisation of media, the media industry, and global media trends. It also allows you to immerse yourself in the field through selective study in digital advertising, media and crime, screen style and storytelling, the video game industry, international relations, the future of media in journalism, or media strategies in public relations.
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Philosophy
This major involves the creative, critical task of constructing, clarifying and comparing ideas. You will examine predominant cultural ideas, both western and eastern. The major is orientated towards practical issues in the fields of politics, ethics, religion and art. Completion of the major will provide you with deep cultural knowledge: not just of forms of behaviour and styles or organisation, but the deeper, philosophical well-springs of world cultures.
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Psychology Double Major
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Psychology
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Public Relations
The public relations major comprehensively prepares you for a career in strategic communications and public relations. You are introduced to public relations from a management perspective as a critical function in all industries across corporate, government and not-for-profit organisations. The major delivers a wide-ranging conceptual, theoretical, and practical framework demonstrating how public relations managers develop communication processes and manage relationships with organisational publics and stakeholders. You will evaluate the profession’s current structure and future directions, learn concepts of public relations management, discuss ethical practices, and learn public relations strategies and techniques. You will develop flexibility in applying strategic written, oral, visual, social media, issues management, and crisis communication skills in diverse situations, technologies, and audiences. You will apply this knowledge to engage with real clients, primarily from the not-for-profit sector, to creating and pitching authentic public relations campaigns.
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Social Media
Digital and social media literacy is critical for students seeking a career in marketing and communications industries. You will gain a sophisticated understanding of the role of digital and social media in everyday and corporate life in a local and global context. You will learn via a hands-on, practical approach underpinned with applied theoretical knowledge. The major provides you with the skills and experience in the development of innovative analytical solutions to real world communication challenges, in digital content analysis and creation and in creative entrepreneurship, all informed by industry best practice. You will use persuasive and strategic communication strategies, and advanced design skills, to develop compelling and ethical narratives and campaigns across multiple platforms. Crucially, you will learn how to stay up to date, and innovate, in this ever-changing field. These skills are critical in diverse professional roles including public relations, journalism, advertising, web design, social media, and marketing.
General Electives
Students must choose between 30 and 90 credit points of general electives, depending on the number of majors selected in the program foundation. Depending on the number of credit points available, students can choose another major (60cp) or minor (40cp) from the Faculty of Society and Design as an elective option.
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University Undergraduate Electives
Students may choose from all Undergraduate subjects across the University that are available as general electives.
Major / Minors / Specialisations Finder
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Study plan
Take the guess work out of planning your study schedule. Your program's study plan has been carefully curated to provide a clear guide on the sequential subjects to be studied in each semester of your program. Your study plan is designed around connected subject themes to equip you with the fundamental knowledge required as you progress through your course.
Connect
Speak to a current Bond student
Connect
Speak to a current Bond student