Bachelor of Communication (Business)

A communication and marketing strategist is a strategic thinker responsible for creating and implementing tactical marketing, advertising, and public relations initiatives across diverse organisations to build market presence, nurture reputation, and foster relationships with important publics. Career opportunities may include marketing and communications officer, digital marketing coordinator, advertising manager, communications manager, or public relations and social media manager.

A social media manager creates and maintains brand promotions, information about a company, and marketing campaigns across social media. These managers keep up with industry and technological trends and work alongside creative groups such as public relations and sales to drive lead generation campaigns. Some tasks they perform are content creation, monitoring social analytics, devising a social network strategy, and engaging with audiences.

A brand strategist develops strategic plans to help a business sell products and services to its target audiences. Some responsibilities of a brand strategist are to create proposals that help a company stand out from competitors, find trends in market data, develop strategies to engage audiences, create marketing materials, make presentations to highlight their research, and work with other creative departments such as public relations and advertising.

A career in journalism will be exciting and exhilarating – journalists take their passion for writing to create and present compelling news articles and stories. A journalist has the skillset to write for magazines, newspapers, online websites and publications, or television as well as present on radio, podcasts, television, and other online mediums. They also have the skillset to conduct research and present content in clear and compelling ways.