PUBR13-312: Public Relations Campaigns and Strategies

This challenging and team-oriented subject offers you the opportunity to apply all the theoretical knowledge, research skills, interpersonal and group skills, and creative problem-solving abilities that you have been developing throughout your public relations studies. Successful students will be able to demonstrate the ability to: Critically analyse, assess and appraise real public relations campaigns; research and analyse a client organisation, its environment, publics, and products/services to address public relations needs and opportunities; and work within the client's real-world limitations to create, produce and pitch a comprehensive public relations campaign.