PUBR13-313: Crisis Communication

Crisis and risk communication are essential skills in business management and major disciplines of public relations practice. Identifying and managing emerging issues that could threaten an organisation, and strategic preparation for crises, are recognised as key to preventing corporate disasters and effectively dealing with them when they arise. Crisis Communication draws from theory in issues management, crisis communication, image repair, and organisational renewal, to highlight best-practice through worldwide case studies. Through this subject, you will learn to identify and manage emerging issues, implement effective risk communication strategies, and prepare and implement crisis response plans for organisations.